Chiudilo is closely associated with La Zanzara, the long-running Italian talk radio programme on Radio 24 fronted by Giuseppe Cruciani and David Parenzo, where heated phone calls and abrupt interruptions are part of the format. Fans clipped the shouted command and shared it through meme pages and soundboards, turning a radio catchphrase into a portable way to shut down a conversation online. Its brevity helped it travel beyond Italian listeners, because the tone alone communicates impatience even to viewers who do not understand the word.