The phrase comes from everyday Russian street slang, where cho is a clipped form of what and zyrish is crude slang for staring. Written in Cyrillic as Чо зыришь глазами пузыришь, it circulates online mainly in transliterated form, which is how most searchers find it. The clip spread as a reusable reaction sound on meme soundboards and in short video edits, valued less for a known speaker or scene and more for its instantly readable annoyed tone that works even without translation.