This chant is a generic party sound rather than a line from a film, show or viral video, which is why it works in so many different edits. The repeated call of chug has long been a staple of drinking games and house parties, where a crowd urges one person to finish a drink as quickly as possible. Online, creators reuse the same energetic crowd recording as a soundboard clip for reaction videos, party montages and drinking challenges, because listeners instantly recognise the social pressure and celebration behind it without needing any context.