The phrase is Hindi street slang that circulates widely in Indian meme pages and short video edits, where short abusive voice notes are reused as reaction sounds. This recording spread through soundboards and chat forwards rather than from a known film or show, and its very short length made it easy to loop, download and drop into other clips. It remains popular because the delivery is instantly recognisable, works without context, and signals an over the top insult that audiences treat as humour among friends.