The phrase fake news was popularised by Donald Trump during his 2016 campaign and early presidency as a way to dismiss critical media coverage. A January 2017 press conference exchange with a CNN reporter, where Trump refused a question and attacked the network directly, helped turn the insult into a viral clip. Clips and remixes spread across YouTube, Twitter and meme pages, and the short CNN version became a reusable soundboard staple. It remains popular because the wording is simple, repeatable and instantly understood outside politics too.