The line comes from Brazilian journalist and television presenter Marcelo Rezende, known for his intense style on Rede Record news programmes. "Corta pra mim" was his on-air direction to switch the camera to him, and fans clipped his most emphatic deliveries into short audios that circulated widely in Brazil. It spread through meme pages and messaging apps as a shorthand for demanding attention or cutting in, and remains popular because the phrase is instantly recognisable to Brazilian viewers and works without any translation or context.