The sound is tied to Among Us, the social deduction game by Innersloth that became a huge online meme during its 2020 popularity spike. Crewmate and impostor imagery spread across short edits, gaming clips and reaction memes, so small audio cues linked to the game became useful shorthand for suspicion and stealth. This footsteps clip is still used because it instantly signals an approaching crewmate or impostor without needing dialogue. It often appears in crossover edits alongside other gaming meme sounds such as Roblox oof or FNAF Jumpscare Scream.