The clip comes from La Zanzara, the long-running Radio 24 talk show hosted by Giuseppe Cruciani, known for provocative calls and heated exchanges with listeners. Cruciani's repeated 'Ma in quale città?' became a catchphrase because he uses it to challenge callers who describe surreal local episodes as if they were normal. Short extracts began circulating in Italy as WhatsApp audios, YouTube edits and reaction clips, detached from the full broadcast. It remains popular because the question works anywhere disbelief needs a deadpan, very Italian punchline.