The clip is associated with Cruelty Squad, the surreal indie tactical shooter released in 2021, which became known for its strange humor, low-poly visuals and deliberately uncomfortable moments. Short sounds from the game are often lifted for memes because they feel odd and instantly recognizable to players. This eating noise has circulated in that way, shared on soundboards and in short videos where a single gross munch can punctuate a joke. Its appeal is its brevity and its crude, cartoonish quality, making it easy to reuse whenever eating, hunger or disgust needs a quick audio punch.