Crysis, released in 2007, is a first-person shooter built around a powered nanosuit that lets its wearer switch between armour, speed, cloaking and strength modes, each announced by the suit's voice. Maximum strength boosts melee attacks and jumping, so the announcement became closely linked with moments of sudden force in gameplay videos. As clips from the game were shared on soundboards and in edits, the short cue took on a second life outside the game, used to underline lifts, punches and exaggerated displays of power in short-form videos.