Blue Smurf Cat became a viral meme in 2023 across TikTok, YouTube Shorts, and repost pages, usually paired with the lyric section people quote as "we live, we love, we lie." The image itself spread as a strange blue cat-like character, and the combination of cute visuals with a dramatic electronic hook made it easy to reuse. The trend stuck because it fits both sincere pet edits and intentionally goofy posts, similar to other recurring meme audios like goofy ahh sounds.