This audio is widely used online as a Russian reaction sound rather than for a clearly documented film or TV source. The phrase is a slangy, emphatic expression of disbelief or frustration, so creators use it in short edits, reposts and chat memes when something looks stupid, annoying or impossible. Its appeal comes from how fast the emotion reads: even without understanding the words, viewers hear the rejection in the delivery. That keeps it useful across meme compilations, reaction videos and messaging app audio shares.