The line comes from Darkest Dungeon, Red Hook Studios' gothic roguelike released in 2016 and narrated throughout by the Ancestor, voiced by Wayne June. His bleak aphorisms became one of the game's most quoted features, clipped and shared across YouTube essays, Twitch highlights and soundboard sites. This particular phrase is favored for moments of drawn-out failure because it condenses the game's philosophy into three words. It endures as shorthand for doom-laden drama in gaming memes and edits.