The exact source of this audio is unclear from the available information, but it circulates online as a standalone German reaction clip. Creators use Das geht doch nicht in short-form videos, gaming edits and chat memes to signal disbelief, protest or frustration in a funny way. Its staying power comes from how universal the phrase is: even viewers who do not speak German can understand the tone immediately. That makes it useful as a fast reaction sound whenever something looks absurd, unfair or plainly not allowed.