Place it at the turning point of a training edit, after the struggle and just before the comeback, then follow it with a boxing bell to signal the next round and a victory sound once the goal is reached.
About this sound
This is a short spoken clip of David Goggins delivering his blunt two-word mantra, 'Stay Hard,' in a firm, commanding voice that lasts under two seconds. It feels confrontational and energising, like a direct challenge to stop making excuses and keep going. The delivery is stripped back and intense, which makes the phrase hit harder as a quick burst of motivation.