Rebecca Black, then thirteen, released Friday in February 2011 through the small label Ark Music Factory, which produced vanity singles for aspiring teen singers. The homemade-style music video exploded on YouTube that March, drawing tens of millions of views and briefly making it one of the platform's most-disliked videos as commentators mocked its simple lyrics and heavy autotune. Instead of fading, the song hardened into a piece of internet folklore, referenced every Friday in memes and covered by late-night television, with Black herself later reclaiming it in anniversary performances.