The jingle comes from Lojas Marisa, the Brazilian women's clothing retailer, and was used in its television advertising around 2016. The short version centres on the chain's slogan De Mulher pra Mulher, sung by Maria Júlia Santana da Silva, and was designed to be memorable in only a few seconds. Years later, the clip circulates online as a nostalgic sound, shared by Brazilians who remember the adverts and by creators using it to signal shopping, friendship between women, or mid-2010s Brazilian television. Its familiarity keeps it recognisable even outside its original commercial context.