This quote comes from War Thunder, where it appears as one of the game's radio-style team commands. Over time, players latched onto the line because the phrasing is unusually memorable and easy to spam, especially in matches where everyone is focused on everything except the objective. It spread beyond the game through clips, memes and soundboards, and it still shows up in gaming edits as a shorthand for fake strategy, team panic and tunnel-visioned objective calling.