Place it right after the messy reveal, once viewers can see what is being called out, then follow it with the Bruh sound for a second reaction. For a bigger roast, open with Goofy Ahh Sounds before the question lands.
About this sound
This is a short spoken clip, lasting under five seconds, in which a voice asks the blunt question in the title with direct, confrontational delivery. The wording lands as playful disrespect rather than a serious insult, giving listeners an instant jolt of rude, awkward humour. It turns a messy or embarrassing moment into a sharper joke, which is why it works so well as a roast punchline.