This clip circulates online as a Brazilian Portuguese reaction meme connected to Fluminense fan culture, with the phrase "de novo não" used to express immediate dread when history seems to repeat itself. It spread in short sports edits, reposted reaction videos and WhatsApp shares, then broadened into general meme use beyond football. Creators still use it because the wording is simple, the emotion is obvious and the timing lands cleanly on repeated failures, much like a quick bruh-style reaction in other meme formats.