The phrase usilennyi means amplified or boosted in Russian, which explains the joke behind this clip's loud, pushed presentation. Short name based sounds like this circulate on user generated soundboards where they are saved, replayed and shared as quick reactions rather than full songs or scenes. Because the meaning is carried by volume and timing more than by a long quote, it works even for listeners who catch only the name. It remains in use as a niche meme reaction among friends who recognise the reference instantly.