The line opens the Cerberus Vae III strike in Bungie's Destiny, released in 2014, where Commander Zavala briefs Guardians before fighting the Cabal on Mars. Players heard it repeatedly while replaying the strike, so the long, formal wording became a copypasta and snowclone online. Fans replace the ending with new enemies and places, post it under news stories and trailers, and use the audio on videos whenever someone is reluctantly pulled into a large, complicated conflict.