Dior was released by Brooklyn rapper Pop Smoke in 2019 on his debut mixtape Meet the Woo and later issued as a single, becoming his breakthrough track. Built by producer 808Melo, it helped bring Brooklyn drill to a mainstream audience in the United States and Britain. After Pop Smoke's death in 2020 the song grew further online, circulating on TikTok and in short edit culture where a few seconds of the hook became shorthand for luxury, confidence and a dramatic entrance.
About this sound
The short clip from Pop Smoke's drill hit Dior, featuring the booming hook and bass heavy beat people drop in edits, flex videos and meme reveals.
This is an eight second burst from Pop Smoke's Dior, built around the deep, confident vocal hook riding over a dark drill beat with sliding 808s and sharp hi hats. The delivery is low, raspy and commanding, repeating the luxury name like a chant while the bass hits hard underneath. It instantly signals money, style and status, turning an ordinary entrance, outfit reveal or product shot into something that feels expensive and bold. The energy is swaggering rather than funny, which is why the clip lands as a flex instead of a punchline.
