The clip features Fatih Terim, the celebrated Turkish football manager best known for his long association with Galatasaray and the Turkey national team. In the recording he delivers a Turkish racon speech, a firm, streetwise statement of authority, saying that others did not pass through the same roads and do not have similar successes. Paired with music inspired by The Godfather, the moment took on a cinematic, mafia-boss character online. Turkish football fans, especially Galatasaray supporters, began using it in edits and replies to underline experience, success and superiority over rivals.