Place it right after a hesitant setup, then follow it with Awkward Crickets for the next beat. For a bigger group reaction, put Yooooo Reaction Sound just before it so the demand lands as the payoff.
About this sound
This is the brief “Do the roar” line from Shrek, spoken in a dry, insistent tone and lasting well under a second. Its oddly specific wording makes it feel funny and awkward, like a childish order dropped into a serious moment. The line comes from the Shrek film series, where it became a familiar meme punchline for blunt, unexpected demands.