Doki comes from the Japanese onomatopoeia doki doki, used for a heart beating fast with excitement or nerves. Online, the shortened single word became a cute shorthand for that feeling in anime fandom and meme culture. Short clips like this spread through soundboards, edits and reaction posts because the meaning is clear even without context. It stays popular for romantic teasing, shy character moments and playful embarrassment, where one small vocal sound can replace a full line of dialogue and still tell viewers exactly what the character is feeling in that instant.