Domo is the small brown, furry mascot of Japanese public broadcaster NHK, and his simple, expressive appearances made him a lasting internet favourite long after his television spots. Short Domo sounds circulate widely on soundboards and in meme edits, where this ice cream bells version is used less as a direct quote and more as a recognisable cute cue. Its appeal comes from that mix of nostalgia and absurdity, a familiar vendor sound attached to an unlikely mascot, which keeps it useful for light-hearted videos years after it first started spreading online.