"Fake news" became one of Donald Trump's most repeated public phrases during his 2016 presidential campaign and presidency, especially when criticizing media coverage he considered unfair or inaccurate. Short clips of him saying it were quickly turned into reaction sounds and political memes across social platforms. The line remains popular because it is instantly recognizable, very short, and easy to drop into edits whenever a creator wants to label a claim, caption, or rumor as false or suspicious.