The clip comes from Dondurma, a track by Murda built around an ice cream theme that made its chorus easy to lift as a standalone sound. Once shortened to just a few seconds, it began circulating on soundboards and in short-form video edits, where the repeated hook worked as a quick, recognisable joke on its own. Its appeal has lasted because the reference is simple, the melody is memorable, and the food theme fits a wide range of lighthearted clips without needing any explanation.