DoodleBob first appeared in the SpongeBob SquarePants episode Frankendoodle, which aired in 2002. He is a rough sketch of SpongeBob brought to life by a magic pencil, and he communicates only in wild gibberish, with me hoy minoy becoming his most quoted line. Clips of his shouting resurfaced on Vine, YouTube and TikTok in the 2010s, where editors isolated the phrase as a reaction to nonsense arguments and hyperactive behavior. Its lasting appeal comes from instant recognition among cartoon fans and a delivery that needs no translation.