The name comes from Nikita Dzhigurda, a Russian actor and performer whose loud, theatrical public persona has been widely reused in Russian-language meme culture. Short vocal clips bearing his name circulate as reaction sounds in edits, streams and short-form videos, where viewers recognise the exaggerated style even without knowing the original footage. Their appeal lies in that instant recognition and comic intensity, which makes a sub-second clip useful across jokes, gaming moments and parody edits long after the original meme wave.