Pânico na TV was a hugely popular Brazilian comedy program that aired on RedeTV! from 2003 to 2012, famous for pranks, sketches and catchphrases that entered everyday slang. “E aí” is one of the most common greetings in Brazil, and short clips of cast members saying it began circulating as reaction audios on WhatsApp and meme pages. Like fellow Brazilian greeting meme Oi Meu Chapa, it works because everyone recognizes the tone instantly. It remains a staple opener for casual, funny content.