The phrase comes from Mighty Morphin Power Rangers, the 1990s series adapted from Japan's Super Sentai franchise, where the team leader calls It's Morphin Time before the heroes transform. In the Brazilian Portuguese dub that call became É hora de Morfar, a line many Brazilian fans remember from childhood broadcasts and reruns. Clips and edits later spread across video platforms and messaging apps, where the dubbed version carries extra nostalgia and comic contrast. It remains popular because the heroic delivery instantly signals a transformation, even in everyday situations.