"É tetra" is strongly associated with Brazil's fourth FIFA World Cup title in 1994 and became a lasting catchphrase in Brazilian sports culture. The shout spread far beyond football through TV replays, fan compilations and internet memes, where it came to mean any long-awaited victory. Online, people use it both sincerely and ironically, especially when a person finally completes something after repeated attempts. Its staying power comes from how instantly it communicates oversized celebration in just two words.