The phrase comes from a rant by Ghiraldelli, who repeats 'it's a lie' three times with growing intensity, turning a simple denial into a memorable catchphrase. Shared widely as a short audio clip, it found a second life in Portuguese-speaking meme culture, where it is dropped into videos, streams and group chats whenever someone wants to reject a statement outright. Its appeal is the exaggerated certainty of the delivery, which makes a serious accusation feel funny and shareable, keeping it in use long after the original rant circulated.