Among Us, the social deduction game released by Innersloth in 2018, turned its simple crewmate shape into a widely recognised icon during its viral peak in 2020. That shape soon appeared on sweets, toys and novelty foods, which creators combined with the long-running ASMR eating trend on TikTok and YouTube Shorts. Clips focus on coloured crewmate candies being bitten on camera for the crunch, with the yellow version standing out for its bright colour. The format persists because it mixes gaming nostalgia, satisfying sound and a quick visual joke.