Place it in the middle of an edit as the turning point, after a calm opening clip and before the fallout. Follow it with a scream for a sudden shock, or with emotional damage when the joke is that everything went wrong.
About this sound
This nine-second Spanish meme clip centres on the line 'El cielo empieza a sangrar', a short dramatic phrase that fills the brief runtime. It gives a listener a tense, ominous feeling, as if a calm scene is suddenly turning dark and something huge is about to happen. Its stark image makes an ordinary moment feel larger than the few seconds it lasts.