The phrase comes from Peruvian television host Laura Bozzo and her talk show Laura en América, which became hugely popular across Latin America in the late 1990s and 2000s. During confrontational segments about infidelity and family conflict, Bozzo would summon the accused man with this line, turning him into el desgraciado before the audience. Clips later spread on YouTube and social media, where Spanish speakers reused the shout for any dramatic entrance, and it remains instantly recognisable today.