Nelson Rubens is a Brazilian journalist and television presenter long associated with celebrity news and the programme TV Fama, where his energetic gossip reporting made him a familiar face. The phrase Em nome de Nelson Rubens plays on that reputation, treating his name as an authority on entertainment scandals and surprising revelations. Short clips of the line later circulated in Brazil as meme audio and WhatsApp reactions, especially around fofoca and reality show moments, and it remains used whenever a piece of gossip needs a mock official introduction.