Sergey Stepanov first went viral after Moldova's Run Away performance at the Eurovision Song Contest 2010, where his hip-swaying sax solo turned into looping remix videos and reaction edits. The nickname Epic Sax Guy spread quickly on YouTube as users extended the few-second riff into ten-hour versions. Interest surged again when SunStroke Project returned to Eurovision in 2017 with Hey Mamma and Stepanov reprised his stage moves, giving the older meme a second wave of shares and keeping the riff in constant rotation for entrances and parodies.