The phrase comes from the wave of Gen Alpha slang that spread on TikTok, where 'what the sigma' was used as a playful, mock-serious way to question something strange or unexpected. As the line was remixed into countless short videos, creators began pitching it up, speeding it up and pairing it with reaction clips, a common way to make a familiar meme feel fresh again. The high-pitched version keeps that recognisable wording while sounding more cartoonish, which helps it stand out in fast-scrolling feeds and keeps it useful as a quick reaction sound.