Windows 8 was released by Microsoft in 2012, and its system sounds, including this error alert, shipped with the operating system on millions of PCs. As creators began screen-recording games, tutorials and reaction videos, the alert moved from the desktop into online editing, where its association with a failed action made it an easy shorthand for something going wrong. It remains popular because almost everyone recognises the tone from everyday computer use, so it needs no explanation in a short clip.