Eshshkere is the Russian adaptation of the slurred English phrase let's get it, also heard in American rap as esskeetit. Rapper Face helped popularise the Russian version in the mid 2010s, after which it spread widely through Russian social media, gaming chats and meme pages as a general shout of excitement or approval. The doubled form in this clip reflects how users repeat it as a chant online. It remains in use because the sound is recognisable even without context and works as a quick hype signal.