Place it at the end of a setup clip, just before the payoff, then follow it with Funny Ha Ha Laugh Sound for the audience response. For a sharper joke, put Ba Dum Tss Drum Sting after it instead, so the reaction leads straight into the classic sting.
About this sound
This is a 2.5-second Thai voice clip labelled Na Khom, built around a brief spoken reaction rather than a full line or song. It lands as a quick, familiar cue that feels playful and knowing, like an inside joke shared with viewers who recognise the voice at once. Its brevity keeps the humour sharp, turning a small moment into a sudden punchline without slowing an edit down.