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ESO SI ME INTERESA

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Ludovico Peluche's 'ah caray, eso sí me interesa' clip from La Familia P. Luche, played when a topic suddenly becomes interesting or unexpectedly tempting.

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Ludovico Peluche's 'ah caray, eso sí me interesa' clip from La Familia P. Luche, played when a topic suddenly becomes interesting or unexpectedly tempting.

This short clip captures Ludovico Peluche delivering his deadpan, slightly surprised line in Spanish, starting with a curious 'ah caray' before landing on the now-famous declaration that something really does interest him. His voice is warm, expressive and a little theatrical, with a rising inflection that makes the moment feel both sincere and comically nosy. Lasting just over two seconds, it works as an instant reaction, turning an ordinary reveal into a punchline. Viewers recognise the tone immediately, even without seeing the scene, because the delivery sells sudden curiosity better than a simple yes ever could.

Pro tip

Drop the clip right after the reveal, not before it, so Ludovico's rising 'ah caray' lands as the reaction. Pair it with a close-up, a price tag or an unexpected offer, and cut straight to the next shot before the curiosity fades.

How people use it

Reacting to a surprisingly good deal or offer.
Teasing a new product reveal in a video.
Responding to gossip that suddenly sounds interesting.
Captioning a friend's unexpected dating story.

More information

The line comes from Ludovico Peluche, the head of the family in the Mexican comedy series La Familia P. Luche, where his exaggerated reactions became one of the show's signatures. Clipped from the series, the phrase travelled through WhatsApp audios, TikTok edits and meme pages as a shorthand for sudden interest, especially when someone pretends not to care before admitting they do. Its short length and clear Spanish delivery keep it easy to reuse, which is why creators still drop it into reaction videos, dub edits and everyday chats years after the original broadcast.

FAQ

What does 'eso sí me interesa' mean?

In English it means 'that really does interest me' or 'now that interests me.' Ludovico says it after his surprised 'ah caray,' signalling that something he first dismissed has suddenly become appealing or worth his attention.

Who says 'eso sí me interesa' in the original clip?

The line is delivered by Ludovico Peluche, the father and central character in the Mexican comedy series La Familia P. Luche. He is played by Eugenio Derbez, whose expressive delivery helped turn the moment into a lasting meme.

How do creators usually use this sound?

Creators place it immediately after a reveal, an offer or a surprising detail to show sudden interest. It works well in reaction videos, comedy edits and short-form clips where a character pretends to be indifferent before giving in to curiosity.