The phrase became popular in Spanish language meme culture through clips associated with Burrita Burrona and Turbulence, known for comic outfit commentary and exaggerated reactions. Short excerpts from their videos and lives were clipped and shared on TikTok, then spread as WhatsApp audios and soundboard clips across Mexico and Latin America. Because the line works without context, it survived beyond the original video as a ready made fashion judgment. It remains used whenever creators need a quick, recognisable way to mock shoes, styling choices or any detail that feels completely out of place.