The phrase comes from informal Brazilian internet humour, where short clips of children speaking in everyday Portuguese are shared as reaction sounds for short videos and memes. Its appeal is not tied to a single show or creator, but to how instantly recognisable the situation feels to anyone who has been brushed off with a family excuse. As creators reused it for interruptions, busy schedules and playful refusals, it settled into the wider pool of Portuguese-language meme audio used on social platforms, where a brief, authentic-sounding voice can carry a joke without any extra explanation.