This audio circulates mainly as a Spanish-language meme reaction sound on short-form video platforms and repost pages. People use “está horrible” or the longer “está horrible, me encanta” format to joke about things that look bad at first glance but have undeniable charm. Its popularity comes from that fast switch between criticism and admiration, which fits makeover fails, thrift finds, and intentionally ugly aesthetics. Online, it works in a similar reaction lane to a buzzer, but with more irony and personality.