The phrase comes from 31 Minutos, a Chilean puppet television series that parodies a news programme, first broadcast in the early 2000s and hosted by the puppet journalist Tulio Triviño. Its mix of deadpan reporting and absurd segments made lines from the show widely quoted across Latin America, and short audio cuts later spread on soundboards and social video. Estamos al aire, meaning we are on air, became a reusable shorthand for going live, starting a segment, or pretending a chaotic moment is an official broadcast, keeping the reference alive far beyond the original programme.