Family Feud began in the United States in 1976 and its format was adapted in many countries, including Estonia, where contestants guess the most popular survey answers. The harsh buzzer for a wrong answer became one of the format's most recognisable cues, signalling a strike for the team. Short clips of that buzzer later spread online as a standalone reaction sound, detached from the show itself. Creators now use it anywhere a guess, answer or decision needs an instant, unmistakable rejection.